The idea of insurance companies embracing technology is critical to the future success of our industry and the aspirations of Aviva's Mark Wilson should be greatly admired and supported.

However, the challenge such a transformation faces is not about acquiring technology. It is the behavioural and cultural changes required to move from an organisation which is dominated by long term risk management  to an entrepreneurial, risk based culture.

That will be a hard won achievement. One which will take a long time and require a lot of emotional upheaval within any insurer organisation.

Hats off to Mr Wilson, you have seen the future but nobody should underestimate the scale of transformation this will require.