An interesting legal position for Google!
For so long, the insurance industry has discussed whether a data oriented powerhouse such as Amazon or Google would target the industry. So far it has not happened to any meaningful scale.
It will be intriguing to see who can make the big breakthrough by monetising insurance data on a large scale. It is not a matter of "if" but "when" - it's only a matter of time.
Maybe the key question is "Who has first access to a customer who is looking for insurance?" After all - he who is at the front of the queue gets fed first!
If you’re suing Google, European Union enforcers have just saved you a lot of legwork. For dozens of companies that have brought lawsuits claiming Google effectively crushed them by abusing its dominance in internet searches, Tuesday’s announcement will likely ease their attempts to show their much larger rival improperly boosted its business at their expense. The 2.42 billion-euro ($2.7 billion) fine topped the current $1.2 billion record and caps a seven-year probe into Google fueled by complaints from News Corp. and Microsoft Corp. The EU’s declaration that it had found evidence of sudden drops in traffic to rival websites of 85% in the UK, up to 92% in Germany and 80% in France will “hearten” Google’s rivals, Bar-Isaac said.