An interesting legal position for Google!

For so long, the insurance industry has discussed whether a data oriented powerhouse such as Amazon or Google would target the industry. So far it has not happened to any meaningful scale.

It will be intriguing to see who can make the big breakthrough by monetising insurance data on a large scale. It is not a matter of "if" but "when" - it's only a matter of time.

Maybe the key question is "Who has first access to a customer who is looking for insurance?" After all - he who is at the front of the queue gets fed first!