Artificial Intelligence (AI) could boost UK gross domestic  product by around 10% by 2030, according to a new report by PwC.

Gains will be made largely through increasing product choice and  consumer demand, the growing personalisation of products and  their increased affordability over time.
                                                                                              In recent years, the fear of automation and the   threat that AIs — or 'robots' — could pose to  jobs has increased. But PwC says increased  labour productivity is likely to have a lesser impact on GDP  than might be expected. 

"Much of the focus on AI to date has been on the impact  that increased automation of tasks will have on jobs," says  Jonathan Gillham, economist at PwC.