Specialist insurer Hiscox has launched a new UK website to bring its brand to life online and use that as a means to engage brokers and prospective customers.                                                   

While the insurance market is largely price driven, Hiscox goes against the grain by focusing on quality cover tailored to customers’ specific needs, that is fit for purpose in the unfortunate event that a client needs to claim.

For customers who are clear about what level of cover they need, selecting and purchasing insurance is simple and fast. For those who are less sure, useful content is provided to help them. The site also includes a new dedicated broker centre, which offers brokers easy access to all the product and policy information needed, enabling them to offer the best possible advice to their customers.