In this day and age, sending out mass broadcast emails should already have been consigned to the dustbin!

Any organisation which is not already controlling and sending out singular, personalised emails to every customer, powered by AI, have already marked themselves as well behind the market.

People do not want spam and they also do not want content that is not 100% relevant and targeted to them and do not want to receive it until just the precise moment it is needed.

With the new regulations coming down the tracks for GDPR, the insurance industry amongst others is going to have to take a very hard look at their use of data in marketing.

Now is the time to get into Individualised Marketing, which treats every customer with respect and consideration for who they are. 

And who knows, Retention might even go up!