The insurance sector saw the third biggest increase in number of UK customers citing them among the worst for service over the last year.
That is according to the findings of a new survey by Engine Service Design, which shows that the insurance industry is now considered the fourth worst sector for customer service.
In contrast, the banking sector has improved in this area, and done more than any other to enhance service over the last three years.
Engine co-founder, Joe Heapy, explains how banks had improved their mobile and digital service offerings, to improve customer service, and were able to gather more data and provide a more personalised experience as a result.
“Insurance firms could learn a lot from banking, and do more to show that they are responding to customer's requirements,"