Here is a perfect example of an insurance organisation which needs to interact with customers and prospects in a individualised way instead of "large segmental" marketing!

The days have gone when your marketing campaigns are targeted and priced in customer blocks. Today, if an insurer is not specifically using all the data they have on a policyholder to individualise an offer, then they are just getting it wrong - 1980's thinking and 1980's marketing!

We are seeing Pega customers using our Customer Decision Hub getting conversion rates in cold outbound marketing campaigns significantly higher than you could ever get with blanket pricing and offers.

Come on - it's time to catch up with Amazon, Google and the rest!