I am delighted to see that finally someone has gone live with a chatbot to sell insurance - about time!

The concept of a link from Facebook marketing to an automated chatbot which can handle question and answer sessions is one we at Pega have been demonstrating to insurers for some time. 

Often the response is delight at the concept but a sneaking suspicion that this is just a tech company trying to sell a far off vision. Well, welcome to the 21st Century - it is now real and delivering out in the market.

Hats off to Co-op Insurance as an innovator in the market. Time for everyone else to catch up?