This article is worth reading.. 

People (both customers and staff) want three key things from AI, especially when it comes to insurance:

1. Transparency about what it does and doesn't do.

2. The ability to aid them as humans to make their lives easier, not replace them.

3.  Be 100% personal to them and have their individual interests as the basis of what it does.

If insurance embraces this, AI will be a huge step forward  for our industry.