So, it's starting to happen!
Car manufacturers are seeing insurance as just another service they are building into their long term care and risk management package for their customers.
No more big effort by customers to get quotes, find the best cover and remember renewals - just easy signup and forget. And the gap between repairs, maintenance and accidental damage gets closed, as there is only one organisation to contact. Add to that all the IoT based services that car makers are now increasingly offering and churn will be very low.
I can see this deal from Volvo being very attractive to customers. Partly because a few pounds extra on insurance when you are spending thousands on a car, seems fairly irrelevant.
One word of caution of course is that it will be especially attractive to young drivers and those with bad rating factors. Let's see what the pricing is like and the Liberty Mutual COR experience.
Swedish automaker Volvo plans to make its inclusive insurance subscription service available in the near future, with help from a major American insurance company. “Care by Volvo” is a subscription-based program that provides customers with insurance coverage, as well as maintenance and concierge services, good for two years. Volvo has partnered with Liberty Mutual to create the program. Notably, participating customers pay only a flat monthly fee to maintain their subscription – regardless of their profile. “That’s the most important part of a subscription, one fixed price, negotiated and clear,” Volvo North America CEO Anders Gustafsson told Automotive News. “We’re taking away one part of the relationship with our customers that some customers don’t like.”