It will be interesting to see how GDPR impacts these practices next year both for the mainstream insurance players and brands involved in themarket.
A new report from Pega
identifies how trust in a brand is likely to have a significant effect on the likelihood of EU citizens submitting GDPR requests regarding the storage and use of their data.
While it’s not new information that the UK’s supermarket giants Tesco and Sainsbury’s both provide financial products through their respective subsidiary banks, what’s interesting to note is how they’re using what they know about the British grocery-shopping public for their insurance proposition. According to a Reuters report, both chains offer discounts to prospective policyholders based on their shopping behaviour. Think telematics but in the context of how you fill up your grocery cart. (Kind of creepy, if you think about it.)