A couple of years ago, Pega did research on this very subject with Millennials in relation to insurance. The results were astounding:

1. 35% would be willing to share more information in exchange for a discount

2. 29% would be willing to have monitoring devices in their homes & cars

3. 26% planning to buy insurance would regularly supply urine/blood samples to reduce health premiums

4. 25% with insurance policies would be willing for a wearable device to monitor their behaviour

5. 18% would be willing to have a device implanted in their body if it reduced premiums

Slowly the idea is moving towards reality!