A couple of years ago, Pega did research on this very subject with Millennials in relation to insurance. The results were astounding:
1. 35% would be willing to share more information in exchange for a discount
2. 29% would be willing to have monitoring devices in their homes & cars
3. 26% planning to buy insurance would regularly supply urine/blood samples to reduce health premiums
4. 25% with insurance policies would be willing for a wearable device to monitor their behaviour
5. 18% would be willing to have a device implanted in their body if it reduced premiums
Slowly the idea is moving towards reality!
The chip inside idea has been around for a long time. This was always the question that arose when I talked about having a chip inside: how many chips? Will I need my work chip inside; my payment chip inside from Visa and another one from MasterCard; another government chip; and a chip for the metro? I always thought it was a fairly fatuous question as, over time, I am sure we will have programmable chips where you can have multiple services running inside you: Give it twenty years or less, and we will all be chipped. We will be wirelessly communicating with our devices and our devices will be talking to us through thoughts rather than texts. Looks like an interesting future.