It will not be too long before the performance of Underwriters is based on how well they can instantly react to events such as potential claims situations, life events or an asset's risk profile changing.

This can only be done using AI in realtime, deploying Next-Best-Action Decisioning. And the quality of the underwriter's algorithms will determine performance against some of their most important KPI's such as cross sell %, hit rate and claims ratio.

Those organisations not starting to develop their algorithms now will be behind the curve when it comes to knowing what works and doesn't for the demographics of their particular porfolio of customers.