Hats off to Aviva for deploying technology that gets people interested in their pension!
By making pension information more accessible and interesting, the chronic lack of savings and investments in the UK can be turned around.
What is the rest of the industry going to do to match this - or take it to the next level even?
Aviva has created a new pension skill for Amazon Alexa that allows customers to find out how much they have saved towards their retirement. Customers registered on MyAviva can link the 'skill' to their Alexa account and then ask the voice assistant to tell them the value of their pension pot. Research carried out by Aviva found people do not tend to regularly check their pension balance. A third (34%) said they do it annually, while one in five (21%) said it is less often than that.