Read this Guardian article and give me your opinion.
Just as insurance is catching up with the use of social media, Gen Z is moving on.
Is this an opportunity for the insurance industry to capitalise on the move to more trusted relationships, where true value is important and has to be earned - all based on technology?
I think it is. Who is going to deliver on this first and find a better way to interact?
It is widely believed that young people are hopelessly devoted to social media. Teenagers, according to this stereotype, tweet, gram, Snap and scroll. But for every young person hunched over a screen, there are others for whom social media no longer holds such an allure. These teens are turning their backs on the technology – and there are more of them than you might think. While many of us have been engrossed in the Instagram lives of our co-workers and peers, a backlash among young people has been quietly boiling. One 2017 survey of British schoolchildren found that 63% would be happy if social media had never been invented.